This past week Grand Rapids, Michigan-based superstore Meijer is acquiring a portion of Bareman’s Dairy and launching the new Purple Cow Creamery. The retailer plans to invest $8 million to expand the dairy in Holland to supply Private Brand milk for 101 stores across Michigan.
“This is an exciting day for our company,” said CEO Hank Meijer. “As Meijer continues to grow, it’s crucial we invest in the operations that will help us keep our promise of higher standards and lower prices to our customers. Expanding into dairy operations will do just that.”
The new Purple Cow Creamery, named after the ice cream shops inside many Meijer stores and the famous Purple Cow cards that were frequently handed out by the late Fred Meijer, will produce white and chocolate milk in gallon and half-gallon sizes the Michigan stores.
“The creation of the Purple Cow Creamery is an important step forward as we continue to expand our manufacturing operations,” said Rick Keyes, Meijer’s executive vice president of supply chain and manufacturing. “Producing our own Meijer brand milk allows us to continue to focus on keeping prices low for our customers, while also reducing the number of food miles for a very important product.