2012 Pentawards Call For Entries

The 6th edition of the Pentawards, the world’s major competition devoted exclusively to packaging design began its call for entries today, the competition is open from April 2 to May 11 2012.

Brand owners, retailers, agencies, packaging designers, packaging suppliers from the world over are invited to enter in more than 44 categories divided into 5 major sectors: Food, Beverages, Body, Other Markets and Luxury. The contest is notable to Private Brand readers because it includes a Private Brand focused competition in each of the five sectors.

An international jury composed of 12 professionals from packaging design and marketing and its chairman will bestow the Bronze, Silver, Gold and Platinum Pentawards. The best of the show will be crowned with the prestigious and unique Diamond Pentaward.

All winning designs will be published by Taschen in the second volume of “The Package Design Book” scheduled to be published in November 2012.

The Pentawards ceremony will be presented on September 27th 2012 in Paris, in the prestigious and historical Opera ballroom, Intercontinental Hotel.

Registration is easy, on line at www.pentawards.org



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Christopher Durham
Christopher Durham is the President of My Private Brand and the Co-founder of The Vertex Awards. He is a strategist, author, and consultant who has worked with Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro, Lowe’s, Food Lion, Hannaford and more building private brands. Durham has published five definitive books on private brands including his first book Fifty2: The My Private Brand Project. In 2017, he will debut his latest book Vanguard: Vintage Originals a look at innovation and disruption in private brand going back to the mid-1800’s. Durham lives in Charlotte, NC with his wife Laraine and two daughters Olivia and Sarah.