2012 Pentawards Call For Entries

Christopher Durham Apr 2, 2012 0

The 6th edition of the Pentawards, the world’s major competition devoted exclusively to packaging design began its call for entries today, the competition is open from April 2 to May 11 2012.

Brand owners, retailers, agencies, packaging designers, packaging suppliers from the world over are invited to enter in more than 44 categories divided into 5 major sectors: Food, Beverages, Body, Other Markets and Luxury. The contest is notable to Private Brand readers because it includes a Private Brand focused competition in each of the five sectors.

An international jury composed of 12 professionals from packaging design and marketing and its chairman will bestow the Bronze, Silver, Gold and Platinum Pentawards. The best of the show will be crowned with the prestigious and unique Diamond Pentaward.

All winning designs will be published by Taschen in the second volume of “The Package Design Book” scheduled to be published in November 2012.

The Pentawards ceremony will be presented on September 27th 2012 in Paris, in the prestigious and historical Opera ballroom, Intercontinental Hotel.

Registration is easy, on line at www.pentawards.org


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Christopher Durham

Vice President of Retail Brands at Theory House

Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is the author of “Fifty2: The My Private Brand Project,” a consultant, strategist and retailer who has worked with the world’s largest retailers to build, manage and grow compelling billion dollar brands.

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