Don’t Miss The PLMA’s 2012 World of Private Label in Amsterdam

The PLMA’s 27th World of Private Label International Trade Show, scheduled to be held May 22-23 2012 at the RAI Centre, in Amsterdam, comes at a time of historic success for retailer owned brands across Europe.

Private Brand’s market share has climbed to all-time highs in more than a dozen countries while posting gains in nearly all of them, according Nielsen research compiled for PLMA’s 2012 International Private Label Yearbook to be published later this year.

The 2012 World of Private Label is expected to be the biggest ever, with more than 3,600 exhibit stands. The exhibition will feature manufacturers from 70 countries, including 42 national and regional pavilions. The event attracts buyers from supermarkets, hypermarkets, discounters, department stores, drugstores, wholesalers, importers and exporters from over 80 countries.

Brian Sharoff, President of PLMA, says, “Visitors can expect to see the largest assortment of private label products of any show in the world. We estimate more than 20,000 different products for supermarkets and hypermarkets will be on display.”

A seminar program held May 21st, one day prior to the trade show floor opening, will focus on the new world of retailing and shopping including smartphones, apps, social networks and online retailers. The seminar presentations will look at the emerging trends and how they impact private label.

Also featured on the trade show floor are two popular attractions, New Product Expo and Idea Supermarket. New Product Expo displays innovative products that are new to private label. Idea Supermarket shows private label products from retailers around the world.

For more information about PLMA’s 2012 World of Private Label Trade Show, contact PLMA International Council, Leonique White, Manager Trade Show Development at telephone +31 20 5753032 or email

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.