Monthly Archives: April 2012 »

The Pack is the Product – Ikea

The Pack is the Product – Ikea

Christopher Durham April 30, 2012 0

Take a look at this playful twist on the digital camera. The Private Brand packaging from Ikea is also the product complete with built-in USB. The camera was included as part of a press

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Sandra by Sandra Lee Collection to Launch At Sears and Kmart Stores Spring 2012

Sandra by Sandra Lee Collection to Launch At Sears and Kmart Stores Spring 2012

Christopher Durham April 30, 2012 0

This spring, TV star, entrepreneur and best-selling author Sandra Lee will be launching her exclusive collection of home products, Sandra by Sandra Lee, at Sears and Kmart stores nationwide. The collection – available in

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FMI Partners with TopSource

FMI Partners with TopSource

Christopher Durham April 30, 2012 0

The Food Marketing Institute (FMI) has announced its strategic business partnership with TopSource LLC, a sourcing company and wholly owned subsidiary of Topco Associates LLC. This partnership will provide FMI members the opportunity to

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Private Brands Win Big! American Package Design Awards

Private Brands Win Big! American Package Design Awards

Christopher Durham April 29, 2012 0

This year Graphic Design USA held the 2012 edition of its annual American Package Design Awards and the magazine received more than 1,600 submissions and ultimately awarded 250 Certificates of Excellence. Among the 250

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PB CAREERS: Private Brands Product Manager – Supervalu

PB CAREERS: Private Brands Product Manager – Supervalu

Christopher Durham April 29, 2012 0

Private Brands Product Manager-13322 Primary Location:  Minnesota-Eden Prairie Description Responsible for overall direction, plan development, and execution of product management activities to achieve annual and long-term sales and profit goals for a portfolio of

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Your space is your voice.

Your space is your voice.

Christopher Durham April 26, 2012 0

This guest post comes from frequent contributor, Tess Wickstead, Strategy Director of the international design agency Pearlfisher. As a retailer it is important that you make your retail space speak on your behalf. You

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Walmart Canada Introduces ‘Our Finest’

Walmart Canada Introduces ‘Our Finest’

Christopher Durham April 26, 2012 0

The summer is a great time for gathering with family and friends, and Walmart Canada knows that Canadian families, regardless of their budget, want to serve only the very best at their summer barbecues. 

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Sunny Smiles, Walgreens & Chocolate Chip Cookies

Sunny Smiles, Walgreens & Chocolate Chip Cookies

Christopher Durham April 25, 2012 0

Deerfield, Illinois based drugstore Walgreens continues the evolution of its Private Brand portfolio with the roll out of their new un-named “Sunny Smile” brand. The new or re branded items continue to trickle into

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Sears & Kenmore Deliver Appliance Innovations

Sears & Kenmore Deliver Appliance Innovations

Christopher Durham April 25, 2012 0

Sears iconic appliance Private Brand Kenmore is launching its news appliance complete with innovations led by enhanced cooking versatility, refrigerator accessibility, and increased laundry cycle speeds. These innovations will be touted at a private

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Bharti Walmart launches Great Value Beverages

Bharti Walmart launches Great Value Beverages

Christopher Durham April 25, 2012 0

Bharti Walmart, a joint venture between India-based Bharti Enterprises and Bentonville, Arkansas based Walmart, has rolled out a line of ready-to-drink fruit-based beverages under the international Private Brand, Great Value. The new Great Value

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