Sears Names Steve Haber to Lead Home Appliances

Hoffman Estates, Illinois based all American retailer Sears announced yesterday that Steve Haber will join the company as senior vice president and president, Home Appliances. Mr. Haber comes to Sears Holdings from Sony Electronics, where he most recently served as executive vice president, leading the Product to Consumer Marketing and the Home and Digital Reading business divisions.

In his new role with Sears Holdings, Mr. Haber will lead the company’s effort to continue driving profitable growth in its industry-leading appliance business.

“Home Appliances is a cornerstone of our business and our Kenmore (Private) brand is in the lives of 100 million Americans,” said Ron Boire, Sears Holdings’ executive vice president, chief merchandising officer and president, Sears and Kmart formats. “Steve is a proven executive with a deep understanding of what is important to customers – value, quality, innovation and selection. These are qualities we pride ourselves on at Sears Holdings.”

Mr. Haber added, “I am excited about the opportunity to join Sears Holdings, with iconic brands like Kenmore. Sears is an industry leader in appliances and I believe we can further that position with great products, and by delivering a great experience to our customers and Members.”

Prior to his most recent position, Mr. Haber was the executive vice president of Sony Electronics’ Consumer Product Group, which included the Home Products, Digital Imaging & Audio Products, Information Technology, Media Applications and Solutions business divisions. In this role, he was responsible for the sales and strategic direction of Sony’s multi-billion dollar U.S. Consumer Product business. Before that, Mr. Haber was president of Sony’s Digital Reading Business Division, responsible for the global direction and development of Sony’s Digital Reading business: hardware, software and content.

Mr. Haber has over 20 years of experience with Sony, holding roles of increasing responsibilities working in Sales, Marketing and General Product Management. He started his career in 1980, having founded Trolley Stereo during his undergraduate years. As president, he grew the company into an audio/video retail and mail-order business.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.