Fresh & Easy Launches Easy Meal Idea Video Contest

El Segundo, California based grocer Fresh & Easy Neighborhood Market has launched the fresh&easy Meal Idea Video Contest, inviting customers to submit original easy meal idea videos through the Fresh & Easy Facebook page through April 30th for a chance to win $1,000 worth of groceries. Earlier this month, Fresh & Easy introduced a series of weekly videos showing customers how to create easy meals – using the company’s weekly promotions – that feed a family of four for less than $4 per person.

As part of Fresh & Easy’s commitment to offer great food customers can trust, the company’s team of chefs has focused on making meals and products that are less processed and more convenient for busy families. The majority of items used in Fresh & Easy’s weekly meal ideas are fresh&easy Private Brand products, made with the highest quality ingredients, and contain no artificial colors, flavors, high fructose corn syrup or added trans fats.

“In the busy world we live in, people are increasingly looking for easy and delicious meal ideas,” said John Burry, Fresh & Easy Chief Customer Officer. “Fresh & Easy offers solutions through not only our chefs who prepare different, affordable meal ideas every week, but we’re also looking to our customers to come up with their own unique combinations to help make everyone’s lives a little easier.”

Customers 18 years of age or older in Arizona, California and Nevada can submit a video that is no longer than four minutes highlighting their meal idea. From the videos submitted, a panel of judges, including Fresh & Easy chefs, will select up to 10 finalists based on originality, meal preparation and taste. The winning video will be chosen by customers through a voting tool on Facebook, hosted by Wildfire Interactive, Inc. In addition to $1,000 worth of groceries, the winning meal idea will be featured and promoted by Fresh & Easy.

Contest participants are encouraged to use whatever means of filming available to them including flip cams, cell phones, and home recorders. A meal idea is not a recipe, but a combination of products; the majority are required to be fresh&easy brand to make up a unique breakfast, lunch or dinner. The second place winner will receive a $500 Fresh & Easy gift card, the third place winner will receive a $250 gift card and runners up will each receive a $100 gift card.

More information can be found in the contest’s Frequently Asked Questions or Rules and Regulations.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.