This post comes from far across the ocean, or more specifically Romania in Eastern Europe. Florin Frasineanu manage of the Romanian Private Brand site brandprivat.ro submitted this great tip on a Private Brand promotion from Metro Cash & Carry (part of the Metro Group from Germany). Simply customers could buy one box (4 bottles Coca Cola 2l.) and get 2 boxes of the national brand equivalent Private Brand “Fine Food” spaghetti.
The spaghetti was sold in a limited edition package that was co-branded a Coca-Cola logo and the line “meals with Coca Cola are more tasty.”
According to Florin this is a first for Private Brands in Romania.