Cooking Light Features the Best of Private Brands

This month’s edition of Cooking Light magazine includes the article, “Our Favorite Store-Brand Products” the article follows one earlier this week from Advertising Age, “Private Brands Evolve From Generics to Must-Haves” and begins to signal an emerging trend from the mainstream media. In both articles Private Brands and their products are presented, as must haves, greatin their own right.

Not surprisingly Target and Whole Foods top the list with the most selections, but my favorite little neglected brand at Walmart – World Table shows up with one selection and the Salsa Verde is tasty – perhaps this will help the brand get a little love from the folks in Bentonville – my readers constantly complain of out of stocks and delisted products..

Whole Foods Organic 100% Whole-Wheat Bread

Whole Foods 365 Albacore Tuna

Target Market Pantry Unsalted Butter

Walmart Great Value Pie Crust

Target Archer Farms Steamable Frozen Green Beans

Whole Foods 365 Toasted Sesame Oil

Walmart Great Value Unsalted Butter

Whole Foods 365 Canola Mayonnaise

Target Market Pantry Lower-Sodium Soy Sauce

Whole Foods 365 Ketchup

Target Archer Farms Vindaloo Indian Simmering Sauce

Whole Foods 365 Light Coconut Milk

Walmart World Table Salsa Verde

Target Archer Farms Tortilla Chips

Whole Foods 365 Organic Crunchy Mini Twists

Target Market Pantry Light Sour Cream

Whole Foods 365 No Salt Added Black Beans

Target Market Pantry Applesauce Natural

Whole Foods 365 Organic Homestyle Waffles

Walmart Great Value Pure Olive Oil

Target Archer Farms Plain Soy Milk

Whole Foods 365 Balsamic Vinegar

Whole Foods 365 Oat & Honey Granola

Target Market Pantry Frosted Bite-Sized Shredded Wheat

Whole Foods 365 Diced, No-Salt-Added Tomatoes

Target Archer Farms Whole-Wheat Spaghetti

Walmart Great Value Tomato Ketchup

Whole Foods 365 Unsalted Everyday Butter

Whole Foods 365 Unsalted Everyday Butter



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.