This past week the St Louis daily newspaper the St. Louis Post-Dispatch ran a interesting short form interview with the 58 year old president of Supervalu owned Shop ‘n Save Marlene Gebhard. The interview “Five questions with the president of Shop ‘n Save” includes everything from the continuing demand for Private Brands to evolving technology to the competitive grocery landscape.
Frequent readers will remember that Supervalu owned, Shop ’n Save has been consolidating its Private Brand portfolio and transitioning many of its private labels to the new consolidated brand Essential Everyday.
Now that the economy has been recovering, have you seen a drop in demand for private-label foods — or is it still going strong?
We see them sticking with the private label and that’s a good thing. Everyone has preferences. But consumers who are very strapped financially are still buying private brands. And also people who are not financially strapped are looking to save a little money so they don’t charge anything and are looking for ways to economize. With gasoline beginning to rise again, we’ll continue to see those private label foods increase. It’s a struggle right now for people who are on fixed incomes and trying to stretch their dollars.