My Private Brand Launches Groundbreaking Fashion & Beauty Site.

As I promised in my post “Private Brands Get Ready – I Quit My Day Job!” I am proud to officially announce the launch of the first of two new sites, Prêt a Marque. The site is a natural extension of My Private Brand. The site will cover the evolving world of licensed, exclusive and Private Brands in fashion and beauty.

Over the last few years, the emergence of Private Brands has largely focused on food and packaged goods despite the fact that Private Brand is successful in virtually every retail channel. The Private Brand story is bigger than the economy, it is bigger than “old school private labels” attempting to convince consumers that they are as good as a national brand. Prêt a Marque will push the conversation beyond this to include ranging from Nordstrom to Family Dollar and everything in between.

Prêt a Marque will be consistent with the philosophy and sensibility of My Private Brand providing one-of-a-kind Private Brand thought leadership and strategy. Prêt a Marquewill be a stylish, smart and elegant digital experience that will give its readers and sponsors a deeper understanding of the evolving world of retailer owned or controlled brands.

The memorable name Prêt a Marque is a fusion of the worlds of fashion, beauty and brand. The name is literally a conjunction of the classic French phrase: prêt-à-porter, which translates as “ready-to-wear” and the French translation of “Brand”.

Prêt a Marque will cover the gamut of social with a presence on Twitter, Facebook and LinkedIn and Pinterest. Please feel free to subscribe, like, link or pin.

Special Introductory Sponsorship Opportunities Available!



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.