Sam’s Club Selects Private Brand Photography Studio

South Florida based photography studio KSC Kreate, announced today a Private Brand project with Sam’s Club. KSC Kreate is shooting select food items for the conversion of Sam’s Club Member’s Mark products to the new brands created by Michael Osborne Design,  Artisan Fresh and Daily Chef.

KSC Kreate was selected by Sam’s Club for this project based on their ongoing partnership and previous work for the brand, as well as KSC Kreate’s experience in the food packaging space.

“We continue to work with KSC Kreate because of the high quality work they constantly deliver for us,” said Sonya Gafsi, Senior Director, Private Brands for Sam’s Club. “Not only are they professional and flexible, they always deliver the desired outcome on the project. Their photography for our packaging brings our products to life to show their true quality.”

Sam’s Club is also using KSC’s proprietary tool, TIME Director, KSC Kreate’s remote art direction application, for the photo shoot. KSC Kreate clients can log into TIME Director to view the shoot and make immediate approvals or changes to any photograph, expediting the process and maintaining a high level of consistency and quality across the multiple project teams.

“Our ability to employ and manage multiple in-house teams at once is what allows us to consistently deliver beautiful content that aligns with client brand guidelines,” said Brad Tuckman, president of KSC Kreate. “Together we have mastered the art of creating the perfect, most ‘hunger inducing’ food imagery possible. Our talented team can make any food or beverage item look exactly as it should be at any given moment, whether it’s steaming hot over an open flame or ice cold straight out of the freezer.”

Consumers can expect to see the new packaging on Sam’s Club shelves beginning in March 2012.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.