PB CAREERS: Sr. Product Director Private Brands: 7-Eleven

Christopher Durham Mar 8, 2012 0

Job ID:  3908
Location: Dallas, Texas
Position Category: Store Support Center-Corporate
Job Type: Full Time
Education Required: Masters Degree
Experience Required: 10 – 15 years
Relocation Provided:

Position Description

This role will lead the effort to provide critical strategic and integration support of the Company’s effort to support the development of Private Branded products.

  • Manage the strategy and strategic positioning with all internal and external stakeholders for 7-Eleven private label products.
  • Work cross functionally with the Merchandising, Marketing, Logistics & Procurement groups to drive new item development and go-to-market strategies.
  • Manage the relationship between key vendors – Daymon, Mistui, McLane, Suppliers, Franchisees & our North American Licensees.
  • Manage product & packaging quality, and key financial metrics across entire Private Brands portfolio.
  • Oversee and ensure proper forecasting of raw materials, production, finished goods & relevant seasonal safety stock to ensure 99.9% in-stock level.
  • Continuous product & program improvement relative to strategy, tactical day to day management, assortment, packaging, innovation, demand chain & reporting.

Position Requirements
Yrs experience: 10-15
Education: Bachelors Degree or higher

  • SEI knowledge of business process and systems a plus
  • Combined experience owning/operating retail operations
  • Strong industry and retail knowledge of business process and systems
  • Strong organizational, planning & time management skills
  • Strong analytical skills
  • Strong leadership & ability to quickly shift gears
  • Strong passion to protect & grow Private Brands



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Christopher Durham

Vice President of Retail Brands at Theory House

Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is the author of “Fifty2: The My Private Brand Project,” a consultant, strategist and retailer who has worked with the world’s largest retailers to build, manage and grow compelling billion dollar brands.

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