Weis Markets Selects MMI

Northeastern grocer Weis Markets today announced it has selected Fort Worth, Texas-based Marketing Management, Inc. (MMI) as its exclusive, in-house Private Brand sales and marketing agency.  MMI will provide support for Weis Markets’ Private Brand category sales, research analytics, consumer insights, and on-site private brand support.

“Over the past several months, we conducted an in-depth review of our Private Brand program to determine the most effective way to market what we believe is our most important competitive tool, our quality private brand program,” Kurt Schertle, Weis Markets’ Senior Vice President, Sales and Merchandising.  “As a result of our review, we have decided to transition the representation of our private brands program to Marketing Management Incorporated (MMI). We look forward to working with them.”

MMI maintains relationships with over 900 manufacturers of private brand products in virtually every category of the retail food and drug business, and works to promote the increased sales of these products through innovative marketing programs to raise awareness and consumer perception of the operator’s retail brands.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.