BI-LO, Free College Baseball & Private Brand

For the fifth consecutive year, Greenville, SC based grocer BI-LO is partnering with the University of South Carolina and Clemson University (my wife’s alma mater) to offer the “No Dough” baseball promotion.  Beginning on Wednesday, March 7 through Saturday, May 19 (while supplies last and tickets are available), customers who purchase any four participating BI-LO Private Brand items in one transaction with their My BI-LO BONUSCARD will receive a voucher for two free NCAA baseball tickets to a 2012 regular season Gamecocks or Tigers home game.

Southern Home is BI-LO’s Private Brand that features more than 3,000 national brand equivalent fresh and packaged goods at a fraction of the price.  BI-LO’s health, beauty and baby brand, Top Care, gives shoppers a satisfaction guarantee with high quality products for the lowest possible price.  The Top Care line also offers value-priced, over-the-counter medications so customers can lead a healthy, active lifestyle without having to worry about money.  Participating “No Dough” items include:

  • Southern Home Fruit Snacks
  • Southern Home Break N Bake Cookies
  • Southern Home Chewy Granola Bars
  • Southern Home Grape Jelly or Jam
  • Southern Home Peanut Butter
  • Southern Home Soda
  • Southern Home Cajun Crab Dip
  • Southern Home Trail Mix
  • Southern Home Pasta Salad
  • Southern Home Self-Rising Pizza
  • Southern Home Thin & Crispy Pizza
  • Southern Home Corn Chips
  • Southern Home Green Tea
  • Southern Home 8-7/8” Foam Plates
  • Southern Home Color Cups
  • Southern Home White Napkins
  • Sweet Dreams Ice Cream
  • Top Care Allergy Tablets
  • Top Care Pain Relief Ibuprofen
  • Top Care Strong Strip Bandages
  • Top Care Instant Hand Sanitizer

“BI-LO has been looking forward to renewing its partnership with two universities that represent the state of South Carolina so well.  The baseball programs at South Carolina and Clemson illustrate many of the things BI-LO stands for, most notably a drive for excellence,” said Katie Batista, sport and event marketing manager at BI-LO.  “The ‘No Dough’ promotion allows our customers to save money on BI-LO’s store brand items while offering them the opportunity to enjoy one of America’s greatest pastimes.”

Customers who use their My BI-LO BONUSCARD to purchase any four of the participating products will receive a voucher, while supplies last, redeemable for two tickets at the Carolina Stadium box office in Columbia, S.C., or the Clemson Athletic ticket office in Clemson, S.C.   “No Dough” ticket vouchers are eligible for any of the following home games, while supplies last and tickets are available.

Batista continued, “This promotion symbolizes BI-LO’s pledge to offer savings without sacrifice, as now shoppers can save on essential grocery items while also being provided with the chance to receive tickets to some of the best baseball games in the South.”



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.