Hy-Vee Looks For The Cutest Pet

West Des Moines, Iowa based supermarket and one of my new grocers Hy-Vee announced a new Private Brand focused promotion – The Cutest Pet. The event asks customers to submit a photo of their pet for the contest. It’s a smart way to drive engagement with their brand and a great social media promotion that encourages family and friends to vote. The winner receives a year’s supply of pet food and your pet’s photo on a bag of Hy-Vee branded pet food. Photos will be accepted from Friday, March 2 – Thursday, March 8.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.