West Des Moines, Iowa based supermarket and one of my new grocers Hy-Vee announced a new Private Brand focused promotion – The Cutest Pet. The event asks customers to submit a photo of their pet for the contest. It’s a smart way to drive engagement with their brand and a great social media promotion that encourages family and friends to vote. The winner receives a year’s supply of pet food and your pet’s photo on a bag of Hy-Vee branded pet food. Photos will be accepted from Friday, March 2 – Thursday, March 8.