Australian grocer Woolworths‘ Private Brands are now the second largest supplier of its liquor category with liquor sales for the first half of 2011-12 increasing to $3.6 billion. They launched 100 new own brand product extensions during the period including alcoholic ginger beer, flavored ciders, rum and premium bourbon.
Woolies said Private Brand volume through supplier Gage Roads had grown by more than 70% over the period, and its first Private Brand wines produced by Dorrien Estate are now available.
“We are in the process of transitioning our own brand bottling to our own facilities,” the retailer added.
Woolworths said its liquor business experienced another half of strong growth across all brands, particularly Dan Murphy’s and BWS, “gaining further market share despite increased competitor activity around the Christmas period and sell price deflation”.