Monthly Archives: March 2012 »

DieHard Private Brand Remakes’70s “Frozen Lake”Commercial to Launch Batteries

DieHard Private Brand Remakes’70s “Frozen Lake”Commercial to Launch Batteries

Christopher Durham March 29, 2012 0

Many Americans can still recall the iconic TV ad for the Sears Private Brand Diehard from the mid-70s: a visual of a car parked on a frozen lake. The announcer’s voice over: “International Falls,

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Fresh & Easy Holds “Pink Slime Swap Meat”

Fresh & Easy Holds “Pink Slime Swap Meat”

Christopher Durham March 29, 2012 0

El Segundo, California based Tesco owned grocer Fresh & Easy’s held it’s “Pink Slime Swap Meat” yeserday Wednesday, March 28th. According to their press release: Fresh & Easy never has, and never will, use

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New Website Offers Consumers Private Brand Recipes

New Website Offers Consumers Private Brand Recipes

Christopher Durham March 29, 2012 0

The Private Label Manufacturers Association announced this week the launch of a new website, StoreBrandsUSA.com. The new site is designed to help customers looking for cost-saving recipes for lunch, dinner or desserts, there’s a

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Canada Safeway Announces New Sustainable Sourcing Practice for Canned Tuna

Canada Safeway Announces New Sustainable Sourcing Practice for Canned Tuna

Christopher Durham March 28, 2012 0

Canada Safeway, a recognized leader in embracing sustainable seafood practices has joined parent company Safeway in announcing that its Safeway brand skipjack (chunk-light and flaked-light) canned tuna will be responsibly caught using free-school purse-seine

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Private label: A boon for retailers in India

Private label: A boon for retailers in India

Christopher Durham March 28, 2012 0

The website imagesfood.com reports on the 2012 Food and Grocery Forum India being held at Mumbai and an interesting session on Private Brands, where Ankur Bhasin Associate Director-Retail at Technopak asked the key questions:

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Bharti Walmart Great Value Wins International Award

Christopher Durham March 27, 2012 0

From New Delhi Bharti Walmart today announced that its Private Brand ‘Great Value’ Navratan Mixture has won the IFCA Star-2011 Award in the category ‘Structural and Graphic Design for Improved Aesthetics’. Amongst the foremost

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A&P Wins Private Brand Promotion of 2011

A&P Wins Private Brand Promotion of 2011

Christopher Durham March 27, 2012 0

The most recent edition of Supermarket News’ “Store Brands 2012 State of the Industry Report” named the Private Brand promotion created for the 2011 Woodson & James by Heil Brice Marketing Communications for client

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Restoration Hardware’s New Baby & Child

Restoration Hardware’s New Baby & Child

Christopher Durham March 27, 2012 0

New packaging for Restoration Hardware designed by the San Francisco agency Character. Since Restoration Hardware opened their doors for business in 1979, the company has successfully evolved into one of North America’s fastest-growing upscale

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Growth Of Private Brands Create More Competition In South Africa

Growth Of Private Brands Create More Competition In South Africa

Christopher Durham March 26, 2012 0

This article comes from Cape Town, South Africa based Michael van Wyk a Partner at Deloitte in the Western Cape where he is responsible for leading the Consumer Business practice and the newly opened

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PB CAREERS: Brand Manager – OfficeMax

PB CAREERS: Brand Manager – OfficeMax

Christopher Durham March 26, 2012 0

OfficeMax Incorporated (NYSE: OMX) is a leader in both business-to- business office products solutions and retail office products. The OfficeMax mission is simple. We help our customers do their best work. The company provides

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