H-E-B Private Brand Wins 2011 Clear Choice Awards Winners

In September of this past year the Glass Packaging Institute (GPI) named the winners of its 22nd Annual Clear Choice Awards through a virtual event on the GPI website featuring videos and photos of award-winning product designs. Sponsored by GPI since 1989, the Clear Choice Awards honor consumer product goods (CPG) manufacturers who expand the frontiers of glass packaging design by using glass containers in innovative ways. The GPI is the trade association representing the North American glass container industry. Through GPI, glass container manufacturers speak with one voice to advocate industry standards, promote sound environmental policies and educate packaging professionals.

The GPI named the winners of its 22nd Annual Clear Choice Awards through a virtual event on the GPI website featuring videos and photos of award-winning product designs.

This year’s awards recognize 10 CPG companies and their achievements in expanding the frontiers of glass packaging design in the following categories: beer, wine, food, carbonated beverage, non-carbonated beverage, organic food or beverage, distilled spirits, flavored alcoholic beverage (FAB), cosmetics or fragrances and conversion recognition (products that have been converted to glass packaging from other forms of packaging).

“These winning package designs demonstrate that glass continues to be the ‘clear choice’ for consumers who want a package that complements today’s healthy and environmentally-conscious lifestyles,” says Lynn Bragg, President of the Glass Packaging Institute, who notes that glass is one of the “greenest” packaging choices, being 100 percent and endlessly recyclable. “Additionally, nothing communicates purity, quality and value to consumers like a well-designed glass package.”

This year’s winner of the Carbonated Beverage category came not from the giants of soda – Coke or Pepsi but from a retailer, San Antonio based grocer H-E-B. The winning Private Brand product: H-E-B Dr. B is a crisp clean soft drink made with pure cane sugar. The glass bottle is a great example of a clean and sleek retro design with UV cured inks to represent the vintage soda, its glass bottle created by Vitro Packaging, Inc.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.