Regular readers of this site are certainly aware of the inevitable fact that online advertising is overtaking print advertising, and this new video report entitled, “Online Advertising: Boon for Store Brands,” by David Merrefield for PLMALive points out that it has happening faster than many anticipated.
In 2011, spending on print advertising, which includes both newspapers and magazines, was $36 billion, topping the expenditure of online advertising at $32 billion. However, this year it is projected to reverse. Online advertising spending is likely to rise to $39.2 billion dollars while print is expected to drop under $33.8 billion.
“The change has strong implications for how private-label marketing will play out against branded-goods marketing in the future,” Merrefield noted. “What’s fading is print media, long the domain of branded manufacturers.”
Spending on television advertising, another medium dominated by branded advertising, has reached $80 billion and appears less impacted by Internet ad spending.
By 2016, online advertising expenditures are projected to be nearly double that for print.