A Interview With Tim Adams Chief Private Brands Officer, Macy’s

Earlier this month Dale Gauthreaux, Director of The Institute for Leadership Advancement at the University of Georgia’s  Terry College of Business had the opportunity to film this one on one interview with Timothy M. Adams, the chief private brands officer of Macy’s Inc. The conversation was a supplement to the free lecture series produced as a part of the 2011–12 Terry Leadership Speaker Series.

Adams was named Macy’s chief Private Brands officer in February 2009. He is responsible for overseeing the concepts, designs, marketing and other aspects of Macy’s retail portfolio of private brands, including apparel, accessories and home goods.

From 2005 to 2009, Adams served as chairman and CEO of Macy’s Home Store. Before that, he was chairman and CEO of Macy’s Florida in Miami.

Adams began his retailing career in 1976 at Macy’s South in Atlanta. He joined Macy’s West in San Francisco in 1989 as a merchandise administrator and held positions of increasing responsibility. He was named president of The Bon Marché in Seattle in March 1998.

A native of Atlanta, Adams is a 1975 graduate of the Terry College of Business with a bachelor’s degree in finance. He and his wife, Jeanette, live in New York City.

Adams is the third executive this school year to be invited to address students through the Terry Leadership Speaker Series. Former Atlanta mayor Shirley Franklin spoke on Oct. 7, and Stadion Money Management CEO Tim Chapman was the guest speaker on Nov. 4.

The Institute for Leadership Advancement is a leadership development unit housed in the Terry College of Business. Its programs stress the importance of principled leadership based on core values and emphasize leadership as a collaborative process and not as a position. The institute’s ultimate aim is to create a new class of leaders who are well trained and ready for responsibility, committed to stewardship and pursuers of excellence, characterized by integrity and defined by purpose. For more information about the Terry College of Business, see http://www.terry.uga.edu/.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.