Californians can now pick up Rite Aid’s award-winning Private Brand Thrifty Ice Cream in six new flavors including two Greek-style nonfat frozen yogurts. Thrifty is one of the first ice cream brands to convert the trendy Greek-style yogurt into a sweeter, frozen variety.
As a beloved Californian brand, Thrifty Ice Cream has been winning gold medals at the Los Angeles county fair every year since 1952. All Thrifty Ice Cream is made with Real California Milk, and many of the ice cream recipes have remained the same for 50 years. The Thrifty Ice Cream tradition began in 1940, when the first production plant opened in Hollywood, Calif. In 1976, the plant relocated to El Monte, Calif., where it remains.
Latest posts by Christopher Durham (see all)
- Fifty2: The My Private Brand Project Tour Comes to Charlotte – Sep 18, 2014
- Tesco Private Brand Partners to Help Kids – Sep 17, 2014
- PB CAREERS: BJ’S – Brand Manager – Sep 17, 2014