Win a Trip to Vegas With Smart & Final Private Brand

Smart & Final the chain of warehouse-style food-and-supply stores based in Commerce, California has expanded to over 250 stores in the Western United States and Northern Mexico has launched a social media promotion to drive awareness of it’s Mediterranean-inspired Private Brand La Romanella. The promotion includes the 2012 La Romanella Sweepstakes. Winning customers will receive a Grand Prize trip for two to an Italian inspired resort in Las Vegas, Nevada. The package includes:

  • Roundtrip economy air transportation for two from the gateway city nearest the winner’s home to Las Vegas.
  • Two nights accommodations at an Italian inspired resort
  • Meals and other entertainment activities

Smart & Final customers may enter by purchasing any La Romanella product, entering their name and register receipt information at

Customer may also enter to win one of eight $50 SmartCash Cards by supporting the Smart & Final La Romanella recipe developers; review the La Romanella recipes of the week and vote for their favorite. No purchase is necessary.

The entire promotion is also supported by the fully integrated Smart & Final Facebook page.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.