PLMALive! Nielsen, Trends & More!

Take a look at the latest edition of PLMA Live! the web-based video magazine from the Private Label Manufacturers Association.

Store brands dollars are up. Units are steady. The strategy of value-added products is starting to pay off. News anchor Jodi Daley and PLMA president Brian Sharoff report on retail trends and consumer moods. Guests include James Russo, Vice President Global Insights at Nielsen, financial analyst Gary Giblen, and SN editor Carol Angrisani.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.