PB CAREERS: Director, Private Brands Merchandising & Sales: Supervalu

Minnesota-Eden Prairie

Supervalu’s vision is to become the industry’s Private Brands leader, driving competitive advantage by innovating and taking intelligent risks to create a brand experience that continually over-delivers on consumers’ trust, confidence, and loyalty and drives them to seek out Private Brand products.  The Director of Merchandising & Sales of Private Brands will play a key role in developing merchandising and sales initiatives to support brand business plans and strategies.

The Director of Merchandising & Sales will become a region/banner expert and drive organizational linkage and alignment (serve as a liaison between corporate merchants, banner merchants, Independent Regions and available resources).


  • Collaborates with brand / product management to develop growth objectives and plans that align with enterprise, category and Private Brand strategies.
  • The Director will lead development of merchandising and sales plans to drive organic growth and reach penetration goals based on understanding and meeting consumer needs.
  • Responsible for communicating plans and driving alignment across the enterprise. This involves primary communication with corporate merchants, banner merchants, independent regions and available resources.
  • Collaborates with product management; marketing, corporate and region merchandising for new item launch plans. This involves best practice sharing, communication and forecasting.
  • Collaborates with product management on brand/item rationalization and implements at division level.
  • Responsible for development, communication and driving alignment of strategic promotional, pricing and schematic recommendations.
  • Active participant in high performing cross-functional product teams to provide sales and merchandising direction and feedback.
  • Responsible for developing, monitoring, and providing feedback against multiple scorecards.
  • Fosters a culture that embraces Private Brands through aligning merchandising and marketing strategies from Private Brands to the banners and regions.
  • Collaborates with marketing and product management to develop, drive alignment and execution of private brands consumer promotional programs.
  • Responsible for training and development of team and available resources.


  • Direct supervision of Manager level employees
  • Work guidance to cross-functional team members
  • Provides leadership, coaching and complies with process related to development of subordinates


  • Bachelor’s degree in related field.  MBA preferred but not mandatory.
  • 6-10 years experience leading multi-functional teams in merchandising and sales.
  • Chain or independent retailer experience essential.
  • Proven leadership, strategic planning, category management, and strong analytical and communication skills essential.
  • Demonstrated leadership and ability to work with key stakeholders in organization to drive business results.
  • Experience in a change management role to transition current capabilities to meet strategic opportunities.
    Most work is performed in a temperature-controlled office environment.
  • Incumbent may sit for long periods of time at desk or computer terminal.
  • Incumbent may use calculators, keyboards, telephone, and other office equipment in the course of normal workday.
  • Stooping, bending, twisting, and reaching may be required in completion of job duties.
  • Company-wide travel, up to 20%.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.