Safeway Introduces Tasty, Fun Kids Snack

Pleasanton, California based grocer Safeway often features it’s Private Brands in its official blog, “Today at Safeway”, this past week blogger Kate-Mom wrote a post introducing readers to a new Safeway squeezable applesauce:

Keeping school lunches interesting for the girls sometimes requires some “out of the box” thinking. The same foods that they “love” one week are suddenly out of favor the next. Applesauce cups are the latest example, a sure thing when I run out of fresh fruit late in the week, but then I noticed they were coming home uneaten. When I asked the girls the excuses were flimsy so I decided to try one of our new squeeze pouches – and they love it! A little more expensive per serving than the cups but worth it as the kids look forward to their lunches again.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.