Safeway Introduces Tasty, Fun Kids Snack

Christopher Durham Feb 12, 2012 0

Pleasanton, California based grocer Safeway often features it’s Private Brands in its official blog, “Today at Safeway”, this past week blogger Kate-Mom wrote a post introducing readers to a new Safeway squeezable applesauce:

Keeping school lunches interesting for the girls sometimes requires some “out of the box” thinking. The same foods that they “love” one week are suddenly out of favor the next. Applesauce cups are the latest example, a sure thing when I run out of fresh fruit late in the week, but then I noticed they were coming home uneaten. When I asked the girls the excuses were flimsy so I decided to try one of our new squeeze pouches – and they love it! A little more expensive per serving than the cups but worth it as the kids look forward to their lunches again.


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Christopher Durham

Vice President of Retail Brands at Theory House

Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is the author of “Fifty2: The My Private Brand Project,” a consultant, strategist and retailer who has worked with the world’s largest retailers to build, manage and grow compelling billion dollar brands.

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