Target Announces The Final Michael Graves Collection

Target and Michael Graves Design Group today announced the final installment of the exclusive Private Brand Michael Graves Design Collection for Target. Arriving in stores in March 2012, this final collection of product marks the last year of the ground-breaking partnership between Target and Michael Graves.

The groundbreaking Michael Graves DesignCollection for Target debuted in January 1999 and pioneered the movement to bring innovative design to all. The partnership signaled to American consumers and competitive retailers alike that brand Target was changing, evolving and differentiating. They chose to cease behaving like a second tier Walmart and become the much loved Target Brand of today.

Throughout the last 13 years, Target and Graves collaborated on more than 2,000 products, including the now famous Pop Art Toaster and Spinning Whistle Teakettle.  In addition, the partnership spanned multiple architectural projects including the Washington Monument Restoration, the Elephant Fountain at St. Jude’s Children’s Research Hospital, and the Target Wing of the Minneapolis Institute of Arts.  The final Michael Graves Design Collection for Target of kitchen gadgets, cleaning tools, and storage solutions will hit Target stores in March, and will be available in stores and online through Dec. 31, 2012 or until supplies last.

“Michael Graves was Target’s first and longest-standing design partner to date. Together we created an iconic product collection that expertly blended design with function,” said Stacia Andersen, senior vice president of home, merchandising, Target. “While this partnership is coming to end, Target remains dedicated to bringing our guests innovative design in new and meaningful ways.”

“Beginning in 1997 with the Washington Monument, Target has been a wonderful partner who has afforded me an opportunity to bring great design to America on a scale that was unimaginable before our partnership,” said Michael Graves.  “I am very proud of the design work and its legacy, and I look forward to continued opportunities to design great products for American homes.”



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.