Carrefour Launchs Private Brand Beauty Worldwide


International big box retailer Carrefour has unveiled its new Private Brand beauty line, which will launched worldwide this year, the brand includes: toiletries, facial care, anti-aging products, haircare and make-up.

The current Private Brand Les Cosmétiques Design Paris brand will replace the supermarket’s existing Carrefour branded offerings.

“Beauty is not a luxury, it is a right,” Carrefour’s international beauty director Marie-Caroline Renault told the publication.

With prices ranging from 1-12 euros, the brand is divided into categories such as Essentials – toiletries, Nectar of Nature – organic and natural-based toiletries, Hydra Science – facial care, Age Science – anti-aging, Kéra Science Professional – haircare, Body Ultimate – pampering and Pro’s – cosmetics.

The launch will begin in France with make-up in March, followed by skin and hair products and toiletries in May.

Les Cosmétiques Design Paris will hit Carrefour stores in Italy, Spain and Belgium by the end of the year, before reaching Asia and South America in 2013 and 2014.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.