International big box retailer Carrefour has unveiled its new Private Brand beauty line, which will launched worldwide this year, the brand includes: toiletries, facial care, anti-aging products, haircare and make-up.
The current Private Brand Les Cosmétiques Design Paris brand will replace the supermarket’s existing Carrefour branded offerings.
“Beauty is not a luxury, it is a right,” Carrefour’s international beauty director Marie-Caroline Renault told the publication.
With prices ranging from 1-12 euros, the brand is divided into categories such as Essentials – toiletries, Nectar of Nature – organic and natural-based toiletries, Hydra Science – facial care, Age Science – anti-aging, Kéra Science Professional – haircare, Body Ultimate – pampering and Pro’s – cosmetics.
The launch will begin in France with make-up in March, followed by skin and hair products and toiletries in May.
Les Cosmétiques Design Paris will hit Carrefour stores in Italy, Spain and Belgium by the end of the year, before reaching Asia and South America in 2013 and 2014.