Ralcorp Divorces Post & Focuses On Private Brands

Private Brand manufacturing giant Ralcorp yesterday announced that it has completed the previously announced separation of Post Holdings, Inc. through a tax-free spin-off to Ralcorp shareholders. Ralcorp shareholders of record, as of the close of business on January 30, 2012 (the “Record Date”), received one share of Post common stock for every two shares of Ralcorp common stock held on the Record Date.

“I am excited to announce the completion of this spin-off and the beginning of a new chapter for Ralcorp. Going forward, Ralcorp will be able to place even greater focus on expanding our private-brand market positions and driving the best possible performance for our businesses,” said Kevin Hunt, Chief Executive Officer and President of Ralcorp. “We believe the separation unlocks value for shareholders and best positions both Ralcorp and Post for future success.”

Following this separation, Ralcorp will be the leading producer of Private Brand foods in the United States and a major producer of foodservice products. The Company plans to leverage the growth opportunities and advantageous market dynamics in the private-brand food industry.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.