ECRM Schedules Two 2012 Private Brand Events

Retail business solution provider, Solon, Ohio-based Efficient Collaborative Retail Marketing (ECRM) will hold two Private Brand focused Efficient Program Planning Sessions (EPPS) this spring. The Private Brands Food EPPS will takes place April 16-19 at the Marriott Napa Valley Hotel & Spa in Napa, California and the Private Brands Health & Beauty Care EPPS will be held May 6 – 9 at the Marriott Miami Biscayne Bay in Miami, Florida.

These events are traditional one-on-one meetings between manufacturers, retailers and distributors to review new items, marketing initiatives and strategic direction. For more information, visit

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.