Enter the 2012 Store Brand Packaging Awards!

Progressive Grocer Store Brands magazine is looking for the “best of the best” in new Private Brand packaging — packaging that not only looks beautiful and functions well, but also does a great job in conveying the product’s message to consumers.

The winning package designs will be covered in the June 2012 issue of Progressive Grocer’s Store Brands.

ENTRY DEADLINE: March 30, 2012.


  1. To be eligible for judging, the product packaging must have been introduced to retail shelves between April 1, 2011, and March 1, 2012. The packaging must be for a retailer’s store brand product. Both new store brand products and existing store brand products with a new packaging design are eligible for entry.
  2. Only retailers (representing the grocery/supermarket, mass merchandise, drugstore, c-store, club store and dollar store channels), packaging designers and certain wholesalers may enter products for judging.
  3. Entrants must print out and complete one entry form for each new product or new product line entered.
  4. In addition to the entry form, entrants must mail the packaged product (or just the packaging, in the case of perishable products) to Progressive Grocer’s Store Brands for judging. When entering an entire new product line, entrants should mail a representative sample — not the entire line.
  5. Entry forms and products should be submitted to:
    Randy Hofbauer
    Managing Editor
    Progressive Grocer’s Store Brands magazine
    Stagnito Media
    570 Lake Cook Rd., Suite 106
    Deerfield, IL 60015
  6. The deadline for entry is March 30, 2012.
  7. The packaging will be judged by the editors of Packaging Digest magazine at UBM Canon, who collectively have almost a century of experience covering the packaging industry.
  8. Please direct any questions related to the contest to Randy Hofbauer, at 224-632-8240 or rhofbauer@stagnitomedia.com.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.