Pamela Boynton Appointed Chief Strategy Officer of Federated Group

Christopher Durham Jan 31, 2012 0

Arlington Heights, Illnois-based sales and marketing company Federated Group announced this week the appointment of Pam Boynton as its new chief strategy officer.

In 2011 she was selected as one of trade magazine Progressive Grocer’s Top Women in Grocery due to her innovative approach to building new business in Private Label and integrating brand building strategies.

Boynton will work with the board of directors to develop and market the company’s Private Brand products. She will also be tasked with developing new business in both traditional and non-traditional food channels.

Before joining the Federated, Boynton worked as vice president of Private Brands for Acosta Sales & Marketing.  She also has served as director of marketing at Daymon Worldwide where she worked with H-E-B on its private labels.  In the national brand space, she served as president for Mrs. Smith’s Bakeries, a division of Flowers Industries.  She began her career as brand manager for Tyson Foods.

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Christopher Durham

Vice President of Retail Brands at Theory House

Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience creating, launching and building billion dollar Private Brands.

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