Pamela Boynton Appointed Chief Strategy Officer of Federated Group

Arlington Heights, Illnois-based sales and marketing company Federated Group announced this week the appointment of Pam Boynton as its new chief strategy officer.

In 2011 she was selected as one of trade magazine Progressive Grocer’s Top Women in Grocery due to her innovative approach to building new business in Private Label and integrating brand building strategies.

Boynton will work with the board of directors to develop and market the company’s Private Brand products. She will also be tasked with developing new business in both traditional and non-traditional food channels.

Before joining the Federated, Boynton worked as vice president of Private Brands for Acosta Sales & Marketing.  She also has served as director of marketing at Daymon Worldwide where she worked with H-E-B on its private labels.  In the national brand space, she served as president for Mrs. Smith’s Bakeries, a division of Flowers Industries.  She began her career as brand manager for Tyson Foods.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.