Pamela Boynton Appointed Chief Strategy Officer of Federated Group

Arlington Heights, Illnois-based sales and marketing company Federated Group announced this week the appointment of Pam Boynton as its new chief strategy officer.

In 2011 she was selected as one of trade magazine Progressive Grocer’s Top Women in Grocery due to her innovative approach to building new business in Private Label and integrating brand building strategies.

Boynton will work with the board of directors to develop and market the company’s Private Brand products. She will also be tasked with developing new business in both traditional and non-traditional food channels.

Before joining the Federated, Boynton worked as vice president of Private Brands for Acosta Sales & Marketing.  She also has served as director of marketing at Daymon Worldwide where she worked with H-E-B on its private labels.  In the national brand space, she served as president for Mrs. Smith’s Bakeries, a division of Flowers Industries.  She began her career as brand manager for Tyson Foods.

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Christopher Durham
Christopher Durham is the President of My Private Brand and the Co-founder of The Vertex Awards. He is a strategist, author, and consultant who has worked with Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro, Lowe’s, Food Lion, Hannaford and more building private brands. Durham has published five definitive books on private brands including his first book Fifty2: The My Private Brand Project. In 2017, he will debut his latest book Vanguard: Vintage Originals a look at innovation and disruption in private brand going back to the mid-1800’s. Durham lives in Charlotte, NC with his wife Laraine and two daughters Olivia and Sarah.