Dollar General Launches Butcher’s Selects Premium Dog Food

Goodlettsville, Tennessee based dollar retailer Dollar General is expanding its exclusive and Private Brand portfolio with the addition of a new pet food brand Butcher’s Selects Premium Dog Food. Manufactured by Mars Petcare US, the new product line offers high-quality, protein-packed dog food at a great value. Butcher’s Selects Brand is available exclusively at Dollar General stores.

“Dollar General is proud to add Butcher’s Selects Premium Food for Dogs to our pet food assortment,” said Todd Vasos, Dollar General’s chief merchandising officer. “Many of our customers count on Dollar General for all their pets’ needs, and we are pleased to broaden our assortment with Butcher’s Selects Brand, which offers great quality at a great value.”

Butcher’s Selects products bring together the taste dogs crave with the nutrition they need. With real lamb as the number one ingredient, Butcher’s Selects Premium Dry Food for Dogs includes natural sources such as glucosamine to promote healthy joints and prebiotics to help support digestive health. Palatability tests prove the Butcher’s Selects Lamb & Rice Recipe is preferred to Eukanuba’s own Natural Lamb & Rice Formula but at a value driven price.

The Butcher’s Selects line of wet dog food includes a variety of Premium Cuts in gravy and ground entrees, each nutritionally balanced and made for your dog’s health and enjoyment. Dogs love the meaty taste of Chicken and Rice Dinner, Country Stew, and Oven Roasted Chicken Recipe. Butcher’s Selects Brand also offers a variety formulated specifically for puppies that is made with DHA to promote healthy brain development.

“Mars Petcare US is excited to partner with Dollar General to launch Butcher’s Selects Premium Dog Food”, said Chris Hamilton, Mars Petcare US general manager. “Butcher’s Selects product line gives Dollar General customers another great Mars Petcare product option that offers high-quality nutrition at a value.”



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.