Women have unique insight into retailing and Private Brand, according to Kurt Goldschmidt in a new video report on the latest PLMALive! and companies may be missing out on some natural competitive advantages.
Currently, women make up just 14% of executive officer positions and only 16% of board seats in corporate America, but Goldschmidt reflects on past pioneers such as Julia Waldbaum, who helped turn her family’s small Brooklyn-based butter and egg store into a substantial supermarket chain in the New York area, and Jeannie Rabinovitz who laid the groundwork for the modern self-service supermarket that eventually became Stop & Shop. After she stepped down, it was her daughter, Carol Goldberg who led the way as president and chief operating officer.
Goldschmidt believes that the involvement of women in retailing and private label has continued with Mary Sammons, who served as the CEO of Rite-Aid from 2003 to 2010 and is now its board chairman. Goldschmidt points to Diane Dietz, who currently serves as Safeway’s Chief Marketing Officer and Executive Vice President, and Linda Severin who is the current Vice President of Corporate Brands at Kroger.
Moreover, Goldschmidt notes that 75% of women have identified themselves as their household’s primary shopper so that their influence can be seen at both the corporate and consumer end of the process.
“If we want to connect with shoppers in the stores and at the shelf, it’s time we start thinking of ways to open doors to women,” said Goldschmidt. This report can be accessed on www.plmalive.com.