Fresh & Easy Launches New Private Brand Vitamins & Supplements

EL Segundo, California based grocer Fresh & Easy Neighborhood Market recently launched a line of affordable Private Brand vitamins and supplements, offering customers even more options to maintain a healthy lifestyle. Like all fresh&easy products, the new range of twenty vitamins and supplements contain no artificial colors, flavors and preservatives.

fresh&easy vitamins and supplements provide many benefits, including supporting bone, urinary tract, prostate, heart, immune system, joint, prenatal, digestive, eye, and general health. They also provide antioxidant support, help energy metabolism and provide sleep support.

“We are happy to now offer our own line of vitamins and supplements to customers looking to balance their food intake with the benefits of vitamin and mineral supplements,” said John Burry, Fresh & Easy Chief Customer Officer. “Now our customers can not only depend on fresh&easy for healthy food options, but also for everyday overall vitamin health too.”

fresh&easy vitamins and supplements now in store include:

  • F&E Prenatal Nutrients – 100 tablets: $3.99
  • F&E Vegetarian Multiple Veg – 100 capsules: $10.99
  • F&E Calcium 600mgs W-D3 125IU – 120 tablets: $4.99
  • F&E Cranberry 500 mg – 100 softgels: $3.99
  • F&E Saw Palmetto 450mg – 100 capsules: $3.99
  • F&E Garlic 1000mg – 100 softgels: $7.99
  • F&E Echinacea 400mg – 100 capsules: $2.99
  • F&E 3x Gluc Plus MSM 750mg – 80 tablets: $4.99
  • F&E Folic Acid 400mcg – 250 tablets: $2.99
  • F&E C-500 with RH – 100 tablets: $2.99
  • F&E Vitamin D 1000IU – 100 softgels: $2.99
  • F&E Vitamin D 2000IU – 100 softgels: $5.99
  • F&E Vitamin E 200IU D-Alpha – 100 softgels: $1.99
  • F&E Perfect Iron 25mg CRC – 90 tablets: $5.99
  • F&E Fish Oil 1200mg – 100 softgels: $9.99
  • F&E Fish Oil – 1000mg – 100 softgels: $6.99
  • F&E Acidophilus 1billion – 60 capsules: $5.99
  • F&E Lutein 6mg – 60 softgels: $3.99
  • F&E Melatonin 5mg – 120 tablets: $3.99
  • F&E Vitamin B-Complex with Vitamin C 300mg – 120 tablets: $3.99

The packaging offers customers a quick and easy way to determine the significance of each vitamin or supplement, highlighting its benefits, how it supports each given health issue, along with further details on nutrients included.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.