This weeks flyer from CVS features a half page focus on it’s Private Brands, with an emphasis on a “Buy One Get One 50% Off Sales” including: CVS brand and the sub-brands CVS Gold Emblem and the natural and organic brand CVS Earth Essentials. Both CVS and Walgreens (also featured in a story today) are in the midst of a dramatic restructuring and redesign of their Private Brand portfolio however these CVS brands really need it. Gold Emblem stands out as particularly awkward.
Latest posts by Christopher Durham (see all)
- Aldi “Like Brands. Only Cheaper” – Jul 2, 2015
- Macy’s Gives Donald The Boot – Jul 2, 2015
- PB CAREERS: Sally Beauty – Packaging / Graphic Designer – Jul 2, 2015