Official Safeway Blog Features Private Brand

This week Pleasanton, California-based grocer Safeway continues to leverage social media to drive its Private Brands, most recently with posts on it’s official blog: Today at Safeway – Blogging about family, food, value and fun. Blogging is a deceptively difficult challenge for most retailers, who rarely devote the time, resources or focus to make it successful. However Safeway’s blog relatively consistently delivers on the Safeway brand. This time with a post by Kate-Mom whose bio reads:

“I am mom to three wonderful daughters Gabby, Maddy, and Mae and wife to a great guy, Max. I work full-time at Safeway and a large part of my job is listening to shoppers talk about what is important to them. I love hearing their ideas and sharing them with others – welcome to Today at Safeway!”

Kate-Mom’s blog post presents her discover of Safeway SELECT Pink Himalayan Salt

Safeway SELECT Pink Himalayan Salt

Lately I’ve been discovering some hidden gems on my store shelves. I am so focused on getting in and out of the grocery store quickly that I sometimes miss some of the new and interesting items. My latest find – Safeway SELECT Pink Himalayan Salt (with a built in grinder)! This was one of those weird coincidences as I had just eaten at a trendy restaurant over the holidays and heard about it from the waiter. I honestly had not expected to find it in the grocery store! I did some research online and learned that this salt crystallized more than 200 million years ago when ancient sea beds were covered by volcanic lava, protecting the salt from modern-day pollution, lending to the belief that it’s one of the purest salt on earth and possesses healing properties. The pink color comes from the naturally occurring minerals in the crystals, and you guessed it, it’s found within the Himalayan Mountains. I’ll be looking for some new ways to incorporate this one into my recipes!


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.