PB CAREERS: Group Vice President – Private Brand Director: Macy’s

Location: New York City

Job Number: BRA00140)

The GVP Brand Director is a key leader in strategic planning, sales and marketing direction for private brands.  This position is responsible for the development of the 3-year business strategy inclusive of sales, penetration, EDI, replenishment, and analysis as well as leading and coordinating the marketing effort with MMG marketing division.

Key Relationships:

  • MMG:  Chief Private Brand Officer, President and COO Private Brands, Senior Leadership for Product, Brand, Planning
  • Macy’s Inc:  Senior Leadership for Buying and Planning


Strategic Planning, Sales Management, Profit Management:

  • Key Leader in the development and execution of Brand Strategies including sales, margin, turn goals.
  • Develop and present Private Brand seasonal tactics and objectives
  • Develop Private Brand Financial Strategy, targets and receipt plans for the Buy Meeting
  • Communicate the private brand merchandise and business strategies based on the plans to both MMG
  • Senior Leadership as well as Buying / Planning.
  • Lead in the execution of departmental budget, shipment and EBIT plans
  • Monitor all aspects of merchandise performance (programs, key items, sales, margins)
  • Manage the EDI Business Process for Private Brand
  • Manage product performance information
  • Responsible for implementation of all weekly selling reports and management summaries
  • Manages placements and tracks shipment dollars
  • Responsible for seasonal line profitability analysis reports
  • Oversee all information flow between the product organization and buying/planning


  • Assist marketing in the development of marketing plans and campaigns to support assortments
  • Develops and follows through on all merchandise relating to visual campaigns
  • Ensure merchandise strategies are executive on the store level
  • Partner with Marketing Director on time and action calendar for each season
  • Submit all monthly playbooks/selling guides
  • Submit seasonal key items and back wall images


  • DMM/DPM experience
  • Category expertise preferred
  • Strong analytical skills
  • Strong collaboration skills
  • Ability to operate at a strategic level


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.