Planet Retail is starting the New Year with a brand new webcast, Private Label 2012: The year of the consumer. Today’s customers are savvy, well informed and have higher expectations of food retailers. They are proud to be frugal and expect retailers to help them save money. These shoppers are trading up or down whenever they want, switching from brands to private labels (and sometimes back), as they are armed with a glut of information and empowered by price transparency. Fuelled by technology and social media, one of the biggest changes to have occurred in recent months is the rise of customer endorsement.
Tune-in to discover six key trends that will shape the world of Private Brand in 2012 and beyond:
- Customer endorsement
- Cherry picking the tiers
- Brand emulation
- From exclusivity to ubiquity
We all know that today’s customers are savvy, well-informed and have higher expectations of food retailers. With the rise of customer endorsement in recent months, we’re asking: Are you prepared for consumers in 2012?
Register for session one
Register for session two.