Private Label 2012: The Year of the Consumer the Webcast

Planet Retail is starting the New Year with a brand new webcast, Private Label 2012: The year of the consumer. Today’s customers are savvy, well informed and have higher expectations of food retailers. They are proud to be frugal and expect retailers to help them save money. These shoppers are trading up or down whenever they want, switching from brands to private labels (and sometimes back), as they are armed with a glut of information and empowered by price transparency. Fuelled by technology and social media, one of the biggest changes to have occurred in recent months is the rise of customer endorsement.

Tune-in to discover six key trends that will shape the world of Private Brand in 2012 and beyond:

  • Customer endorsement
  • Cherry picking the tiers
  • Technology
  • Brand emulation
  • From exclusivity to ubiquity
  • Globalisation

We all know that today’s customers are savvy, well-informed and have higher expectations of food retailers. With the rise of customer endorsement in recent months, we’re asking: Are you prepared for consumers in 2012?

Register for session one

Register for session two.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.