$5 off Private Brand Formula – CVS, Food Lion, Kroger, RiteAid, Walgreens or Winn Dixie.

StoreBrandFormula.com, a site run by the largest manufacturer and distributor of Private Brand infant formula and nutrition products in the world, Perrigo/PBM, is offering customers a printable coupon for $5 off a can of powdered Private Brand formula at CVS, Food Lion, Kroger, Harvey’s, RiteAid, Walgreens or Winn Dixie. Customers may enter their information and select a store: CVS, Food Lion, Kroger, Harvey’s, RiteAid, Walgreens or Winn Dixie.

This is a fascinating promotion that allows a Private Brand manufacturer to directly engage customers and try out a Private Brand product. Private Brand manufacturing has traditionally avoided customer facing marketing, advertising and branding in favor of cheap manufacturing, so it is exciting to find a manufacturer who embraces social media and customer engagement. Bravo!

• Bio
• Latest Posts

Christopher Durham

President & Chief Strategist at My Private Brand/Folio28 LLC

Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.

Latest posts by Christopher Durham (see all)

• Fifty2, The MPB Project: Publix Greenwise – May 23, 2013
• Differentiation Illustrated – Tesco Finest Coffee – May 23, 2013
• IGA Partners with Wounded Warrior Project – May 23, 2013