$5 off Private Brand Formula – CVS, Food Lion, Kroger, RiteAid, Walgreens or Winn Dixie.

Christopher Durham Jan 11, 2012 0

StoreBrandFormula.com, a site run by the largest manufacturer and distributor of Private Brand infant formula and nutrition products in the world, Perrigo/PBM, is offering customers a printable coupon for $5 off a can of powdered Private Brand formula at CVS, Food Lion, Kroger, Harvey’s, RiteAid, Walgreens or Winn Dixie. Customers may enter their information and select a store: CVS, Food Lion, Kroger, Harvey’s, RiteAid, Walgreens or Winn Dixie.

This is a fascinating promotion that allows a Private Brand manufacturer to directly engage customers and try out a Private Brand product. Private Brand manufacturing has traditionally avoided customer facing marketing, advertising and branding in favor of cheap manufacturing, so it is exciting to find a manufacturer who embraces social media and customer engagement. Bravo!

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Christopher Durham

Vice President of Retail Brands at Theory House

Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is the author of “Fifty2: The My Private Brand Project,” a consultant, strategist and retailer who has worked with the world’s largest retailers to build, manage and grow compelling billion dollar brands.

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