StoreBrandFormula.com, a site run by the largest manufacturer and distributor of Private Brand infant formula and nutrition products in the world, Perrigo/PBM, is offering customers a printable coupon for $5 off a can of powdered Private Brand formula at , Food Lion, Kroger, Harvey’s, RiteAid, Walgreens or Winn Dixie. Customers may enter their information and select a store: CVS, Food Lion, Kroger, Harvey’s, RiteAid, Walgreens or Winn Dixie.
This is a fascinating promotion that allows a Private Brand manufacturer to directly engage customers and try out a Private Brand product. Private Brand manufacturing has traditionally avoided customer facing marketing, advertising and branding in favor of cheap manufacturing, so it is exciting to find a manufacturer who embraces social media and customer engagement. Bravo!