$5 off Private Brand Formula – CVS, Food Lion, Kroger, RiteAid, Walgreens or Winn Dixie.

StoreBrandFormula.com, a site run by the largest manufacturer and distributor of Private Brand infant formula and nutrition products in the world, Perrigo/PBM, is offering customers a printable coupon for $5 off a can of powdered Private Brand formula at CVS, Food Lion, Kroger, Harvey’s, RiteAid, Walgreens or Winn Dixie. Customers may enter their information and select a store: CVS, Food Lion, Kroger, Harvey’s, RiteAid, Walgreens or Winn Dixie.

This is a fascinating promotion that allows a Private Brand manufacturer to directly engage customers and try out a Private Brand product. Private Brand manufacturing has traditionally avoided customer facing marketing, advertising and branding in favor of cheap manufacturing, so it is exciting to find a manufacturer who embraces social media and customer engagement. Bravo!

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.