2012 Private Brand Conferences Galore

Private Brands are all the rage these days and 2012 is shaping up to be another big year for retailer owned brands. This year will include a record number of conferences and tradeshows focusing on Private Brand including both the long running 2012 edition of the PLMA tradeshow in November and the conference which I have chaired for the last three years the  groundbreaking Private Brand Movement Conference in September. The conference brings together retailers, manufactures and brand builders from ALL channels to push the evolution of retailer owned Brands.

Two other conferences have been announced including the third edition of the Private Brands Summit from The Food Marketing Institute (FMI). FMI will be offer retailers and Private Brand suppliers a chance to discover new opportunities in private brand development and food retailing during the Private Brand Summit, part of FMI2012, the Food Retail Show. Scheduled for April 30 through May 3 at the Dallas Convention Center, FMI2012 and the Private Brand Summit will offer sessions that help industry professionals better understand today’s shopper, industry trends and new technologies, as well as build private brand strategies and create impactful partnerships, FMI said. Attendees will be able to:

  • Gather comprehensive information about the latest marketing and merchandising best practices.
  • Recognize how partnerships with trading partners and a collaborative culture can take store brands to the next level.
  • Learn the latest in consumer trends, including changing attitudes towards private brands.
  • Discover how to leverage these insights to differentiate and develop brand loyalty.

To register, visit http://www.fmi2012.com.

The final conference is the inaugural private label industry conference from the long-running trade magazine PLBuyer. Private Label: the Next Generation, will be held June 5-7 in Chicago. Former Dollar General private label executive, now consultant, Terry Lee, and frequent conference presenter Todd Hale, senior vice president, consumer & shopper insights, at Nielsen, will deliver keynote presentations.

Industry veteran Lee will look at the increasingly frenzied battle to capture consumer quick trips and outline how you can win this fight with the right private label mix of offerings conveniently positioned for the quick trip consumer.

PLBuyer will host the conference June 5-7, 2012, at the Chicago Hilton Hotel on Michigan Avenue.

To register, visit PLBuyer Conference



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.