Weis Markets & Wegmans Roll Out Private Brand Price Freeze

Both Wegmans and Weis Markets have announced they are extending price freeze promotions for customers. The Rochester-New York based Wegmans has committed to not to raise prices on more than 50 family favorite Private Brand products including fat-free turkey deli meat, baby carrots, orange juice, club pack chicken and bread through April 28.

Last February, Wegmans introduced the program — called Consistent Low Prices — on about 40 items which concluded at the end of 2011. The company said the cost for absorbing those price increases was more than $8 million.

The new list includes 25 new items such as navel oranges, canned soups and cold medications Wegmans is advertising as a winter list of seasonal items. Some items that made the list last year such as coffee, peanut butter and canned tuna were eliminated. The cost on those items have risen so much it was no longer prudent for Wegmans to guarantee a price freeze, said Jo Natale, chain spokeswoman.

Meanwhile, Sunbury-based Weis Monday rolled out its eighth price freeze since 2009. Prices on more than 1,700 brand-name and Private Brand products will be held for 90 days through April 2.

“Our 90 day Price Freeze program continues to make sense, particularly with food inflation being a factor in a number of key categories,” said Kurt Schertle, Weis Markets Senior Vice President, Sales and Merchandising.

Over the past three years, Weis said the program has saved its customers more than $35 million.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.