New York based drugstore Duane Reade continues to push the envelope with its gorilla, viral and social media promotions with a new Duane Reade VIP Bloggers program announced on their Facebook page and the mommy blog “Mommy Factor.” Customers may enter to win the VIP Blogger Contest by writing a blog post explaining why you love Duane Reade and why you should be chosen to be a 2012 Duane Reade VIP Blogger. Winners will receive.
As a Duane Reade VIP Blogger you’ll receive:
- $200 in Duane Reade gift cards per month
- Exposure from Duane Reade via Facebook and Twitter.
- Exclusive knowledge on Duane Reade promotions and Private Brand products
- Opportunity to be featured in the Duane Reader, the Duane Reade circular and new website.
- Opportunity to attend Duane Reade executive level meetings to help brainstorm messaging and share concerns and insights
- Opportunity to influence Duane Reade’s marketing calendar
- Opportunity to attend in-store events
As a Duane Reade VIP Blogger, you’ll be expected to:
- Write up to 2 blog posts a month.
- Share content via Twitter and Facebook
- Support Duane Reade in sharing promotions based on marketing calendar and PR initiatives through Twitter and Facebook
- Participate in corporate meetings, in-store events, and serve as a brand advocate
DEADLINE – January 31, 2012 Read Official Rules here.