Liz Claiborne Inc. Changes Name

Liz Claiborne Inc. yesterday announced it is changing its name to “Fifth & Pacific Companies” to better communicate its strategic focus on growing its three global lifestyle brands (Juicy Couture, kate spade and Lucky Brand) and reflect the sale of the Liz Claiborne namesake brand to add to the J.C. Penney Private Brand portfolio, among other recent transactions. The change is expected to be effective on or about May 15, 2012 at which time the Company will begin trading as Fifth & Pacific Companies, Inc. (NYSE: FNP).

“While it’s difficult to replace an iconic name like Liz Claiborne, we believe that Fifth & Pacific Companies telegraphs who we are today – taking inspiration from New York and California, while describing our reach and our potential. From New York to Los Angeles to Shanghai and beyond, our intrinsically American brands have global appeal, serving customers worldwide with high quality and imaginative product,” said Liz Claiborne Inc. Chief Executive Officer William L. McComb.

Mr. McComb added: “With the steps we’ve taken, the new Fifth & Pacific Companies is financially stronger, with a healthy balance sheet and significantly reduced operating risk and complexity. Moreover, we are anchored by three, high-growth retail-based brands with significant expansion potential in global markets, spanning multiple product categories.  In short, ours is a momentum portfolio, poised for growth and global expansion.”

The announcement of the Fifth & Pacific Companies name marks the next chapter in the Company’s transition from primarily serving department stores to a direct-to-consumer retailer built around three highly distinctive premium brands with global appeal. Today, Juicy Couture, kate spade and Lucky Brand offer high growth and high margin opportunities in the U.S. as well as abroad. Moreover, in the past year the Company completed five transactions that raised $471 million and allowed for significant debt reduction.

The Company anticipates that the name change and new stock symbol (NYSE: FNP) will become effective on or about May 15, 2012. Further updates will be issued as the effective date for the name change approaches. Information will also be posted on the new corporate website: www.fifthandpacific.com.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.