The Top 20 Private Brand Stories of 2011

2011 was a great year for Private Brand and a great year for My Private Brand, readership and subscribers more than quadrupled making the site the most widely read daily Private Brand site in the world. We continue to push the envelope with first to market stories, insights and strategy including the “scoops” on Just the Basics from CVS, Kidgets from Family Dollar, Nice! from Walgreen and 7-Select from 7Eleven. Take a look back at the top 20 stories of the year based on your readership, Walmart dominates the list with three positions, however it is interesting to note that a number of opinion pieces drew a lot of attention. What was your favorite story?

  1. Customers Demand More World Table from Walmart
  2. CVS Debuts – Just the Basics
  3. Making the Incredibly Complex, Incredibly Simple – Private Brand?
  4. Walgreen Launches Nice! Private Brand
  5. Kroger’s Simple Truth: Private Brand Consolidation
  6. Sam’s Club Launches Artisan Fresh
  7. Food Lion Announces My Essentials
  8. Private Brands Takeover Walmart Endcaps
  9. Private Brands: The Principles of Equity And Environment
  10. Kidgets Debuts at Family Dollar
  11. Safeway Launches “Open Nature”
  12. 7-Eleven Dramatically Redesigns 7 Select
  13. Is Walmart Redesigning Great Value Again?
  14. A Closer Look at “My Essentials” from Delhaize’s American Banners
  15. Target Proclaims “Target Brands, Good Products. Good Prices for Good People”
  16. Pearlfisher Helps Waitrose LOVE life!
  17. An Inside Look at Loblaws New Black Label
  18. Joe Fresh Invades NYC
  19. Sam’s Club Reveals New Portfolio Strategy and Corresponding Private Brands
  20. Duane Reade Reinvents DR Delish as Good & Delish
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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.