2011 was a great year for Private Brand and a great year for My Private Brand, readership and subscribers more than quadrupled making the site the most widely read daily Private Brand site in the world. We continue to push the envelope with first to market stories, insights and strategy including the “scoops” on Just the Basics from CVS, Kidgets from Family Dollar, Nice! from Walgreen and 7-Select from 7Eleven. Take a look back at the top 20 stories of the year based on your readership, Walmart dominates the list with three positions, however it is interesting to note that a number of opinion pieces drew a lot of attention. What was your favorite story?
- Customers Demand More World Table from Walmart
- CVS Debuts – Just the Basics
- Making the Incredibly Complex, Incredibly Simple – Private Brand?
- Walgreen Launches Nice! Private Brand
- Kroger’s Simple Truth: Private Brand Consolidation
- Sam’s Club Launches Artisan Fresh
- Food Lion Announces My Essentials
- Private Brands Takeover Walmart Endcaps
- Private Brands: The Principles of Equity And Environment
- Kidgets Debuts at Family Dollar
- Safeway Launches “Open Nature”
- 7-Eleven Dramatically Redesigns 7 Select
- Is Walmart Redesigning Great Value Again?
- A Closer Look at “My Essentials” from Delhaize’s American Banners
- Target Proclaims “Target Brands, Good Products. Good Prices for Good People”
- Pearlfisher Helps Waitrose LOVE life!
- An Inside Look at Loblaws New Black Label
- Joe Fresh Invades NYC
- Sam’s Club Reveals New Portfolio Strategy and Corresponding Private Brands
- Duane Reade Reinvents DR Delish as Good & Delish
Christopher Durham
President & Chief Strategist at My Private Brand/Folio28 LLC
Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.
Latest posts by Christopher Durham (see all)
- Fifty2, The MPB Project: Sears – Kenmore – May 16, 2013
- Durham & Seelert To Present Walmart SIGHTLINE At PLB360 Conference – May 16, 2013
- Woolworths South Africa Redesigns Slimmers Choice – May 15, 2013
The World Market Rice Cracker with Sesame Seeds are no longer being stocked at my Walmart. The space has been removed. Have they been discontinued.
They are really fantastic. I want more. Everyone loved them when I served at parties.