Monthly Archives: January 2012 »

Waitrose Extends LOVE life and Makes You Count…

Waitrose Extends LOVE life and Makes You Count…

Christopher Durham January 31, 2012 0

English premium grocer Waitrose is expanding its award-winning Private Brand Waitrose LOVE life. The new brand extension was created by the brand and design agency Pearlfisher who also created the original design strategy, brand

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It’s About the Brand, Not the Store

It’s About the Brand, Not the Store

Christopher Durham January 31, 2012 0

This is the final post in a series pulled from branding agency Interbrand’s “What’s In Store for 2012” white paper. The paper looks at the year ahead and provides insights on 16 sector including:

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Pamela Boynton Appointed Chief Strategy Officer of Federated Group

Pamela Boynton Appointed Chief Strategy Officer of Federated Group

Christopher Durham January 31, 2012 0

Arlington Heights, Illnois-based sales and marketing company Federated Group announced this week the appointment of Pam Boynton as its new chief strategy officer. In 2011 she was selected as one of trade magazine Progressive

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Macy’s Brings Private Brands to ShopNBC

Macy’s Brings Private Brands to ShopNBC

Christopher Durham January 31, 2012 0

New York based national department store Macy’s will debut four of its home brands from its Private Brand portfolio on ShopNBC beginning Saturday, February 11th at 7pm ET. Through this initiative, a select assortment

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Redefining the Value Proposition for National Brands

Redefining the Value Proposition for National Brands

Christopher Durham January 30, 2012 1

There is no denying that the past year brought about tremendous economic, political and social unrest. The Japanese earthquake and tsunami. The Arab Spring. The News of the World scandal. The Occupy Wall Street

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Rite Aid Ties Private Brand into “Sweet Escape” Sweepstakes

Rite Aid Ties Private Brand into “Sweet Escape” Sweepstakes

Christopher Durham January 30, 2012 0

Camp Hill, Pennsylvania based drugstore Rite Aid is spicing up the Valentines Day season of love yesterday’s launch of “Sweet Escape,” an interactive Facebook, Twitter and online promotion with prizes provided by HERSHEY’S and

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Topco Names Juan De Paoli VP, Center Store

Topco Names Juan De Paoli VP, Center Store

Christopher Durham January 30, 2012 0

Private Brand distributor/aggregator Topco announced yesterday that Juan De Paoli has joined the company as Vice President, Center Store Program Management. In this key leadership role, De Paoli will report to Glenn Backus, Senior

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Ireland Supervalu Launches Daily Basics Private Brand

Ireland Supervalu Launches Daily Basics Private Brand

Christopher Durham January 29, 2012 0

Irish grocery retailer SuperValu, owned by the Musgrave Group, has added a new value/basic brand to its Private brand portfolio called Daily Basics. Supervalu is Ireland’s largest grocery and food distributor with 193 independently

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Dollar General Launches Butcher’s Selects Premium Dog Food

Dollar General Launches Butcher’s Selects Premium Dog Food

Christopher Durham January 29, 2012 1

Goodlettsville, Tennessee based dollar retailer Dollar General is expanding its exclusive and Private Brand portfolio with the addition of a new pet food brand Butcher’s Selects Premium Dog Food. Manufactured by Mars Petcare US,

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Vitamins are Simply Right at Sam’s Club

Vitamins are Simply Right at Sam’s Club

Christopher Durham January 26, 2012 1

Bentonville, Arkansas based wholesale club Sam’s Club announced this week the addition of vitamins to it’s award winning Private Brand Simply Right. Simply Right vitamins and supplements, replacing the Sam’s Club Member’s Mark line,

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