PLMA’s Year-End Review and 2012 Predictions

This month the Private Label Manufacturer’s Association’s web based video magazine PLMALive! features it’s staff of commentators for a look at 2011 and a peek at the year ahead. Tim Simmons hosts this industry review along with Len Lewis, David Merrefield, Brad Edmondson, Dr. Kantha Shelke, and Michael Sansolo.

How did supermarkets, drug chains and mass merchandisers fare in 2011 and what is the outlook for store brands?

Find out as PLMALive!’s team of trade press journalists and observers dissect events and trends.

Click here for video.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.