PB CAREERS: Marketing Private Brands, Senior Manager – John B. Sanfilippo

At John B. Sanfilippo & Son, Inc. (JBSS), parent company of the Fisher brand and Private Brand leader, we live for nuts. For over 80 years, we have been dedicated to procuring, processing and packaging the best nuts in the business. We’re as dedicated to our business as we are to making sure that every nut has that satisfying crunch and flavor that could only come from JBSS and any of our brands including Fisher, Sunshine Country and our customers’ Private Brands. And we’ll keep on satisfying, one little nut at a time.is a global leader for nuts, committed to quality, expertise and innovation that delivers an unmatched experience to our customer and consumer.

Job ID: 2011-2187
Location: US-IL-Elgin

“Hands on” leadership role, in partnership with Sales, in developing Private Brand strategies and initiatives to deliver volume and profit growth across all channels of trade (Consumer, Commercial, Export and Contract Manufacturing).

Duties and Responsibilities:

  • Identify, in conjunction with Sales leadership, the highest opportunity customers and strategies for profitably growing JBSS business with those customers.
  • Develop and execute initiatives to create and enhance the value JBSS provides retail private brand partners:
    1. Private Brand Marketing Plan (Products and Brands, Price, Promotion)
    2. Category Management Plan (Optimal Assortment, Pricing, Merchandising)
    3. Innovation Strategy and Pipeline for Private Brand Customers
    4. Quality Strategy and Initiatives
  • Partner with the Consumer & Customer Insights team to develop compelling selling story around key initiatives.
  • Develop and execute pricing strategies that ensure JBSS competitiveness while improving overall margins.
  • Lead, coach and develop a team of marketers while also personally providing support to a subset of customers.
  • Creation of corporate sales and marketing materials, information, and tools for all channels of trade as it relates to Private Brands.
  • Work in coordination with sales, marketing personnel, inventory, production, and distribution on planning and projects as necessary.
  • Budget responsibilities for all of the above for planning and implementation as part of broader sales & marketing budget.
  • Customer visits and meetings as required or deemed necessary.
  • Responsible for manufacturing, distributing and consistently maintaining safe and quality food by following good manufacturing practices, allergen controls, food defense, HACCP and SQF requirements.
  • Responsible for immediately reporting all food safety and quality issues to your manager.
  • Responsible for partnering with others; Sharing knowledge, skills and information within your team and across functional areas.
  • Responsible for enhancing technical and functional competencies, as well as professional and leadership development.
  • Additional responsibilities and functions as assigned.


  • Bachelor of Arts in Marketing or a business related discipline; MBA a plus.
  • 6+ years of relevant marketing or consulting experience in the food industry.
  • Demonstrated ability to develop national and private brand strategies and initiatives to drive both brand and category growth.
  • Strong financial acumen and experience with pricing.
  • Ability to communicate business-building recommendations in clear, concise and impactful PowerPoint presentations.
  • Experience utilizing market research tools to develop compelling selling stories to retailers a plus.
  • Effectively works in a collaborative manner across functions.
  • Approximately 10% – 15% travel.

In the event that the Senior Manager Marketing, Private Brands is absent, the Department Manager is responsible for providing an equally qualified person to cover this position.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.