The State of Private Brand Coffee

Given the circumstances created by an open market, it has become increasingly easier for people to gain direct access to green coffee, an important step in maximizing the profitability of Private Brand. Furthermore, Private Brand seems to be pretty recession-proof, and it is also one of the key ways in which everyone, from local roasters to the big commercial coffee companies, can cash in on the consumer’s desire to buy specialty coffee – something unique and/or associated with a prestigious name. What this all adds up to is approximately a 20% share of specialty coffee sales. By all means, private label is going to remain a significant movement in the coffee industry.

A new research report Private Label in Coffee provided by Euromonitor International has been recently published by Market Publishers Ltd. The 33 page report is aimed at identifying the role private label plays in respect to global coffee sales, the factors behind its success or lack thereof by region, as well as key strategies for meeting the ongoing challenge that private label will pose to brand manufacturers over the period 2010-2015.

Report Scope:

  • detailed picture of the hot drinks market;
  • granular analysis of growth sectors and factors driving change;
  • in-depth overview of the competitive environment, the markets top players and leading brands
  • elaborate five-year forecasts illustrating the markets likely development.

Product coverage: coffee, other hot drinks, tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.