CVS Offers 40% Off Private Brands

Woonsocket, Rhode Island based drugstore CVS is offering 40% off its CVS/pharmacy Private Brand products on www.cvs.com through 12/25/11. With free standard shipping on nonprescription orders that total $49 or more after all discounts have been applied. The offer excludes bath and facial tissue, paper towels, diapers and toilet training products.

According to their site, “CVS/pharmacy Brand is the best-selling brand storewide. That’s because each of our health, beauty and home products offers the same high quality as name brands at exceptional prices.”



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.