PB CAREERS: Director Product Development Private Brands

Wal-Mart Stores, Inc. (NYSE: WMT) serves customers and members more than 208 million times per week at more than 8,600 retail units under 59 different banners in 15 countries. With fiscal year 2010 sales of $405 billion, Wal-Mart employs more than 2 million associates worldwide.

Job ID: 66186BR

Position Description
Contributes to strategic product development plans by developing short and long-term plans; collaborating with other business areas (for example, Brand Management, Merchandising, suppliers) and ensuring plans meet Private Brands objectives.

Manages the development of Private Brand products with other business areas (for example, Brand Marketing, Merchandising) by directing suppliers to create products; identifying and addressing technical and consumer drivers of category success; identifying quality standards; establishing priorities; identifying and allocating product development resources; planning, executing, and monitoring product development projects; and ensuring products and categories meet Company goals.

Provides technical support to the Private Brand team by developing and maintaining relationships with other internal and external resources (for example, Legal, Compliance departments); responding to product inquiries (for example, nutrition, performance criteria, food safety); advising other business areas (for example, Sourcing, Quality) regarding product development (for example, supplier selection, product and packaging specifications, evaluation parameters, Customer needs); developing product specifications; and ensuring that tolerances are incorporated into product specifications which balance Customer needs with manufacturing constraints.

Develops timelines by collaborating with cross-functional teams (for example, Brand Marketing, Merchandising); coordinating product development; and negotiating product specifications with Buying team.

Provides supervision and development opportunities for Associates by selecting and training; mentoring; assigning duties; building a team-based work environment; establishing performance expectations and conducting regular performance evaluations; providing recognition and rewards; coaching for success and improvement; and ensuring diversity awareness.

Ensures business needs are being met by evaluating the ongoing effectiveness of current plans, programs, and initiatives; consulting with business partners, Managers, co-workers, or other key stakeholders; soliciting, evaluating, and applying suggestions for improving efficiency and cost effectiveness; and participating in and supporting community outreach events.

Minimum Qualifications
B.S Degree in Chemistry, Biology, Biochemistry, Pharmacy or related scientific discipline.
12+ years experience with a Retail and/or Consumer Packaged Goods (CPG) company.

Additional Preferred Qualifications
Broad experience in formulations in Personal and Household product development.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.